Post by account_disabled on Oct 25, 2023 5:36:57 GMT
“A brand is a reason to talk,” says one of my favorite definitions. However, remember that a conversation has two main components: content and medium. Many small companies neglect the first aspect - they do not provide consumers with interesting content. However, "interesting" does not mean... important or valuable. The box as a portal is interesting, but not important.
“Be a source of interesting information” is a great marketing strategy, provided we understand what our audience finds interesting. If we can "dress up" things that are important to you in a disguise that is interesting to your recipients, we have a recipe for success. Just like Volvo Email List Trucks did in its award-winning YouTube campaign in 2014. The president talked about the strength of the towbar... while standing on a truck hanging from a crane high above the port. And the precision of the steering system was demonstrated by Jean-Claude Van Damme, doing the splits between trucks traveling in parallel. It's much better than boring press releases and website updates, right?Let's also not forget about the medium .
For a brand, this used to mean reaching the mass media: the press, radio and television reigned supreme in public consciousness. Today, each consumer is a medium with a potentially global reach. The brand is the publisher and the consumer is the transmitter. So let's adapt our business to the new realities or we will watch others overtake us.Ah, the distribution strategy...
Now that people are talking about you, it would be nice if they could buy "you" too. Preferably without leaving home or in the easiest way possible.The traditional 4Ps of marketing: product, place, price and promotion were supplemented with another concept in the 1990s: the 4Cs. Place (place, distribution) was replaced by convenience (convenience). Because it's hard to compete with a place, for example on the Internet - where the consumer is equally close to every store. So where does he buy? Wherever he feels most comfortable .
Brands with high potential combine distribution strategy with convenience - they meet their customers as close as possible to the places where they are anyway. Creating such a connection requires knowledge of the recipients' habits. But it's obvious, right?
“Be a source of interesting information” is a great marketing strategy, provided we understand what our audience finds interesting. If we can "dress up" things that are important to you in a disguise that is interesting to your recipients, we have a recipe for success. Just like Volvo Email List Trucks did in its award-winning YouTube campaign in 2014. The president talked about the strength of the towbar... while standing on a truck hanging from a crane high above the port. And the precision of the steering system was demonstrated by Jean-Claude Van Damme, doing the splits between trucks traveling in parallel. It's much better than boring press releases and website updates, right?Let's also not forget about the medium .
For a brand, this used to mean reaching the mass media: the press, radio and television reigned supreme in public consciousness. Today, each consumer is a medium with a potentially global reach. The brand is the publisher and the consumer is the transmitter. So let's adapt our business to the new realities or we will watch others overtake us.Ah, the distribution strategy...
Now that people are talking about you, it would be nice if they could buy "you" too. Preferably without leaving home or in the easiest way possible.The traditional 4Ps of marketing: product, place, price and promotion were supplemented with another concept in the 1990s: the 4Cs. Place (place, distribution) was replaced by convenience (convenience). Because it's hard to compete with a place, for example on the Internet - where the consumer is equally close to every store. So where does he buy? Wherever he feels most comfortable .
Brands with high potential combine distribution strategy with convenience - they meet their customers as close as possible to the places where they are anyway. Creating such a connection requires knowledge of the recipients' habits. But it's obvious, right?