Post by account_disabled on Feb 19, 2024 3:35:03 GMT
While everyone is talking about the growth of social media and all it has to offer let’s not forget about the importance of email. According to ExactTarget, email is the top channel for delivering marketing messages. Their research shows that “77% of consumers prefer to receive permission-based marketing communications through email.” With email being such an effective marketing channel let’s look at 7 ways that you can increase your email opt-ins and get more subscribers to grow this valuable channel for your business. 1. Obtrusive But Effective Most people dislike pop ups and overlays (where the area around the pop up box becomes darkened to provide more contrast and focus to the pop up area).
And though many find them obtrusive, they are fast becoming Buy TG Database one of the most effective ways to get more subscribers and leads. In fact, eConsultancy reports that an average overlay will increase opt-ins by up to 400%. At Business Consulting Buzz we’ve tested several pop-ups and overlays and found that our current pop-up (pictured below) accounts for about 50% of our opt-ins and grew our monthly subscriber count by roughly 150%. Business Consulting Buzz If you’ve decided that you’re not going to use an overlay because you don’t like the idea of it ‘popping’ up in your readers’ face, that’s fine. But remember, if you’re goal is to increase subscribers, it doesn’t really matter what you think. It matters what your readers think.
The question is, “do your readers find it obtrusive?” Don’t ask your mom, your uncle Charlie, or your spouse. Test it. And while you’re conducting that test, here are a few things that you may want to think about: Design: Like landing pages, the design of your popup can have a huge influence on your results. Make it look good and trustworthy. It should be consistent with your brand so people don’t think it’s an advertisement. Headline: Testing your overlay’s headline is a great test to run. It’s one of the most important areas that your reader will see.
And though many find them obtrusive, they are fast becoming Buy TG Database one of the most effective ways to get more subscribers and leads. In fact, eConsultancy reports that an average overlay will increase opt-ins by up to 400%. At Business Consulting Buzz we’ve tested several pop-ups and overlays and found that our current pop-up (pictured below) accounts for about 50% of our opt-ins and grew our monthly subscriber count by roughly 150%. Business Consulting Buzz If you’ve decided that you’re not going to use an overlay because you don’t like the idea of it ‘popping’ up in your readers’ face, that’s fine. But remember, if you’re goal is to increase subscribers, it doesn’t really matter what you think. It matters what your readers think.
The question is, “do your readers find it obtrusive?” Don’t ask your mom, your uncle Charlie, or your spouse. Test it. And while you’re conducting that test, here are a few things that you may want to think about: Design: Like landing pages, the design of your popup can have a huge influence on your results. Make it look good and trustworthy. It should be consistent with your brand so people don’t think it’s an advertisement. Headline: Testing your overlay’s headline is a great test to run. It’s one of the most important areas that your reader will see.