Post by prioty237 on Feb 27, 2024 9:14:37 GMT
That was all I needed to hear. It doesn’t even matter who said it, I was now on a mission to prove that statement wrong. Today we’re not talking about sales though, we’re talking about getting your emails read and your links clicked. We’re talking about little conversion boosters that can produce thousands, tens of thousands, even hundreds of thousands depending on your offer and audience. Critical First Steps The tactics you are about to discover can improve conversions to a cold audience and without you even knowing what that audience prefers yet. However, for best results we suggest using these techniques with an audience that you are very familiar with. Poll them, call them, meet them face-to-face, do whatever it takes to learn exactly what problems, concerns, and desires your audience has. Use the methods below with a subscriber list where you know exactly what they want, why they want it, and how they want it. When you do, you’ll get conversion numbers so high they’ll baffle your peers. With that said, let’s get this party started.
First we’ll address getting those emails opened and then we’ll Bolivia Mobile Number List work on increasing clicks. The Almighty Question Mark? When you add a question mark to the end of any statement it forces the brain to read the statement as though it were a question. For example, I’m using it in the title of this tactic. It makes you think “What is he talking about and how does it work?” Which means it’s engaging the reader mentally. Any ad that is engaging the reader mentally is going to get a higher response rate. I’ve added a question mark to my Adwords ads, Facebook ads, email subject lines, and blog post titles. EVERY TIME it has increased the conversions. Sometimes only by a slight margin and sometimes by as much as 200% – This Is My Killer Subject Line [voted best] Just like the subject line jewelery these captions get more attention because they stand out in the list of subject lines. However, they also add the conversion boosting power of a call-to-action. Branded Subject Lines When a cattleman wants to make sure everyone recognizes his cattle among all the others in a herd, what does he do? He takes a hot branding iron and brands his cows.
The modern day email cowboy can brand his subject lines just like his horsey riding cousins did to their cows. This tip does require that you are using autoresponders or a follow-up series of some kind. Just use the first email in the series to tell the audience what your brand looks like and that they should be looking for it. It can be as simple as adding your initials with brackets or creating your own design using the keyboard characters. For example, here are two versions I currently use. [ because that means it’s a “marketing diamond.” Meaning a tip or story or deal that is better than what we normally send out. While it does make them pay less attention to our other emails, we get incredible open rates on the ones that we REALLY want to make sure they read. The first one is something I use on one of my follow-up series so they know it’s me writing to them. I know they can see the “from” field but that’s not usually looked at in the scrolling glance that’s used for choosing an email to open up first. The Secret Discount Switching gears now to getting your emails acted on, here is campaign I’ve used very effectively several times over the years.
First we’ll address getting those emails opened and then we’ll Bolivia Mobile Number List work on increasing clicks. The Almighty Question Mark? When you add a question mark to the end of any statement it forces the brain to read the statement as though it were a question. For example, I’m using it in the title of this tactic. It makes you think “What is he talking about and how does it work?” Which means it’s engaging the reader mentally. Any ad that is engaging the reader mentally is going to get a higher response rate. I’ve added a question mark to my Adwords ads, Facebook ads, email subject lines, and blog post titles. EVERY TIME it has increased the conversions. Sometimes only by a slight margin and sometimes by as much as 200% – This Is My Killer Subject Line [voted best] Just like the subject line jewelery these captions get more attention because they stand out in the list of subject lines. However, they also add the conversion boosting power of a call-to-action. Branded Subject Lines When a cattleman wants to make sure everyone recognizes his cattle among all the others in a herd, what does he do? He takes a hot branding iron and brands his cows.
The modern day email cowboy can brand his subject lines just like his horsey riding cousins did to their cows. This tip does require that you are using autoresponders or a follow-up series of some kind. Just use the first email in the series to tell the audience what your brand looks like and that they should be looking for it. It can be as simple as adding your initials with brackets or creating your own design using the keyboard characters. For example, here are two versions I currently use. [ because that means it’s a “marketing diamond.” Meaning a tip or story or deal that is better than what we normally send out. While it does make them pay less attention to our other emails, we get incredible open rates on the ones that we REALLY want to make sure they read. The first one is something I use on one of my follow-up series so they know it’s me writing to them. I know they can see the “from” field but that’s not usually looked at in the scrolling glance that’s used for choosing an email to open up first. The Secret Discount Switching gears now to getting your emails acted on, here is campaign I’ve used very effectively several times over the years.